Context
The iNUA Collection is a hospitality Group, who owns a selection of 4 and 5 star hotels across the island of Ireland. The Yew Tree Restaurant is part of the Muckross Park Hotel Killarney.
Brief
I was asked to rebrand the Yew Tree Restaurant to bring it up to a 5 star standard. The brand needed to incorporate a yew tree motif, in reference to the famous yew tree in Muckross Abbey, which the restaurant was originally named after.
Process
For an elegant, high end establishment, keeping a luxurious feel for brand was critical. I researched many high end brands from hospitality, fashion, cosmetics and retail. I was particularly inspired by the clean cursive typography of the Park Hotel in New York. The letters almost gave a vine or plant like feel, which I reimagined in the Yew Tree brand.
Challenges
Maintaining the connection to the yew tree and creating a high end feel was a unique challenge. I achieved this by using a Yew Tree branch, rather than the entire tree. This allows me to reference the restaurant’s origins, and balance the elegant, cursive typeface.
Conclusion
I thoroughly enjoyed the process of bring this brand to fruitarian. Although this brand was not implemented, this brand was well received.
