Context
The iNUA Collection is a hospitality Group, who owns a selection of 4 and 5 star hotels across the island of Ireland.
Brief
I was asked to design packaging for a selection of in room gifts for hotel guests. This included a chocolate bar, a candle and a diffuser.
Process
The iNUA Collections hotels are dotted across Ireland’s rich, beautiful landscape. I wanted to suggest blue skies and clear waters of the island’s striking scenery. I researched Celtic patterns and traditional Irish illustrations while studying photos of the surroundings of each hotel.
Challenges
This packaging was being rolled out in hotels across the entire group – therefore the illustrations had to be abstract rather than property specific. The design needed to appeal to tourists, particularly international tourists, while still maintaining an elegant an modern feel.
Conclusion
Taking an abstract illustrative approach worked very well for this project – translating across smoothly from the chocolate wrapper, to the candle and diffuser. The swirling pattern pays homage to Ireland’s ancient past, while the blue shapes suggest the vivid modern landscape.
